In working so hard to stay grounded in Waco, the Gaineses, who live on a ranch outside of town and don’t even have a TV, accidentally have become arguably the most famous couple in Texas.Ĭhip and Jo, as they’re affectionately called, are building an empire on the back of Fixer Upper. A young boy in the courtyard caught a glimpse of him earlier, prompting dozens to break into a loud ovation. But he isn’t lying about the complications. He’s prone to Donald Trump-esque exaggeration, so much so that his wife reminds me throughout our afternoon together that his responses will require fact-checking. “Things have gotten so unique and complicated that the best we can do is kind of wave from the top of the silos,” he adds.Ĭhip, easily recognized by his sandy red hair and constant smile, is 41 but resembles a college student in demeanor. An estimated 15,000 to 20,000 people now pour into Waco each week to get closer to the Gaineses‘ booming home and lifestyle brand - headquartered in a 20,000-square-foot former cotton oil mill on 2.5 acres of parched land far from the Knoxville, Tenn., headquarters of the network that made them famous. “People are driving cross-country to visit our hometown, hoping to grab a coffee or a beer with us,” says Chip Gaines, who, with wife and Fixer Upper co-star Joanna, has successfully skirted the crowd via a side door. And its Mickey and Minnie Mouse are ensconced inside. This is Disneyland for devotees of Fixer Upper, the most watched series in the history of Home & Garden Television. By 11 a.m., several hundred people are eating food truck crepes on the sprawling lawn of the retail complex, wandering through the garden center and shopping for housewares - several wondering out loud if they might catch a glimpse of the proprietors. At first, around 7 a.m., it was just a handful of women down from Dallas, giddily buying cupcakes at the new bakery. It’s a blistering July afternoon in Waco, Texas, but the crowd at Magnolia Market appears unfazed. Property Brothers' Preschool Series 'Builder Brothers Dream Factory' Sets Premiere (Exclusive)
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